We debug systems, not code.

Engineering intelligence for leaders who need to make decisions about technology they didn't build.

The Story

Built by operators, for operators.

We've been the CTO who inherited a codebase with no documentation. The PE partner who closed a deal and found out the tech was held together with duct tape. The CEO who asked a simple question about risk and got a 200-page deck that answered nothing.

The problem isn't the code. It's the visibility. Every software system encodes years of decisions — who made them, why, what they were trading off. That knowledge walks out the door with every departure.

We built Founders Led Studio to change that.

Positioning

A third thing.

We are not a consulting firm. We are not a software product. We are a tech-enabled service practice — the only one that recovers the institutional memory encoded in your system's history.

Our tooling does the heavy lifting — reading your codebase, commits, tickets, and deployment data. But tooling doesn't make decisions. We do. Our process and experience are what turn raw findings into proof you can act on.

The output answers business questions: Are we exposed? Are we drifting from the roadmap? What will this cost if we don't act? And what are the options to fix it — with effort, timelines, and trade-offs.

Principles

How we work

01

Work from the code, not memory

People forget, rationalize, simplify. The commit history doesn't. We trace decisions to their implementation.

02

Answers, not data

Dashboards are a cop-out. We deliver stories that answer specific questions. If it doesn't change a decision, we don't include it.

03

Speed without shortcuts

Two weeks is fast. But fast doesn't mean shallow. Our instruments do the excavation; our practitioners do the interpretation.

04

Service to self-sufficiency

We get you to a solid state. We teach you to read the output. Then we step back. When you need us — for a deal, a hire, an exit — we're available. But we're building capability, not dependency.

05

The map stays. We don't.

The knowledge base is yours. The intelligence compounds over time. We are available when you need us — for a deal, a hire, an exit — but we are building your capability, not your dependency on us.

The Team

Operators who've been there

Every person on our team has been on the other side of the table.

Hadar Wissotzky — Founding Partner

Hadar Wissotzky

Founding Partner

Serial founder and technologist. Co-founded UrbanSitter as CTO, built and scaled multiple engineering organizations, and holds a US patent in business intelligence systems. Background spans product leadership, AI transformation, and startup operations across companies from seed to scale. Built Founders Led Studio because he kept asking questions about technology that nobody could answer with evidence — and decided to build the tools to do it.

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Peter Atkins — Founding Partner

Peter Atkins

Founding Partner

Technology leader and architect who has held CTO and Head of Technology roles across AI, edtech, and enterprise platforms — including Ferret, ZYYAH, UWorld, and Roger CPA Review. Founded OpenCircle to apply data and machine learning to real-world decision-making. Brings deep experience in legacy system modernization, AI architecture at scale, and turning complex codebases into structured, actionable intelligence.

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Ideal Customer

Built for mid-market operators

Revenue $10M – $75M ARR
Operating history 10–20+ years
Engineering team 15–60 engineers
Ownership PE-backed or founder-led
Codebase Proprietary, internally-built
Trigger M&A, new CTO, key-person risk, portfolio review, AI pressure

Let's talk.

One conversation. No pitch deck. We'll tell you if we can help.

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