About Founders Led Studio

Technology decisions should be evidence-based.

Technology is now one of the most valuable assets inside most organizations — yet many of the decisions around it are still made the way they were twenty years ago: through interviews, presentations, status reports, and assumptions.

Why we exist

Every major asset has an evidence discipline. Technology doesn't — yet.

Finance has the audit. Legal has the review. Security has the assessment. Accounting has its controls. Each is an independent, defensible way to know the truth about something that matters — not a story someone tells about it.

Technology is now often the single largest operational asset in the business. Yet it remains one of the few critical business functions without an independent way to establish ground truth — it's still managed through narrative: interviews, status reports, dashboards, and the memory of whoever happens to still be in the room.

We're building the layer that's missing. Every software organization leaves a record of how it operates: code, commits, tickets, ownership changes, planning history. Most organizations never learn how to read it. We do.

Mission & Vision

The standard we're building toward.

Mission

Turn the evidence hidden inside technology organizations into decisions leaders can defend.

Vision

Make evidence-based technology leadership the standard.

How we work

We start with the record, not interviews.

Our work begins where most technology advisory ends. We don't start with interviews. We don't start with reporting. We start with the operational record itself — and reconstruct how the system became what it is today. Then we turn those findings into answers grounded in evidence, not opinion.

We are not a consulting firm. We are not a software product. We are an independent evidence practice for technology decisions. Our tooling correlates the signals — code, commits, tickets, planning systems, ownership history, architecture, delivery patterns — but technology does not make decisions. People do. Our role is to interpret the evidence, establish ground truth, and provide a defensible read of what is actually happening inside the organization — kept current as the code, ownership, and roadmaps change.

The Team

Built by operators

We've been the CTO inheriting an unfamiliar system, the founder trying to understand delivery risk, the operator evaluating an acquisition, and the executive in a meeting where nobody could answer a simple technology question with confidence. Founders Led Studio exists because the most important technology decisions were too often made with the least reliable information.

Hadar Wissotzky

Founding Partner

Serial founder and technologist. Co-founded UrbanSitter as CTO, built and scaled multiple engineering organizations, and holds a US patent in business intelligence systems. Background spans product leadership, AI transformation, and startup operations across companies from seed to scale. Built Founders Led Studio because he kept asking questions about technology that nobody could answer with evidence — and decided to build the tools to do it.

Peter Atkins

Founding Partner

Technology leader and architect who has held CTO and Head of Technology roles across AI, edtech, and enterprise platforms — including Ferret, ZYYAH, UWorld, and Roger CPA Review. Founded OpenCircle to apply data and machine learning to real-world decision-making. Brings deep experience in legacy system modernization, AI architecture at scale, and turning complex systems into a clear, defensible read.

Technology decisions should be evidence-based.

Every major asset has an evidence discipline. Technology doesn't — yet.

The standard we're building toward.

We start with the record, not interviews.

Different questions. Same evidence.

Built by operators

Hadar Wissotzky

Peter Atkins

Built for mid-market operators

Technology decisions should be evidence-based.